YouTube’s New Eligibility Requirements: A Step Towards Empowering Creators or a Missed Opportunity?
YouTube has updated its partner and monetisation standards, making it easier for more producers to join. The revised standards are intended to make admittance easier, but they have been met with mixed reviews. In this thought leadership piece, we examine the differences between the old and new rules, analyse their consequences, and speculate about how they might affect creators and the platform as a whole.
Old Requirements:
Previously, you needed at least a thousand members and 4,000 watch hours over the previous 12 months, or 10 million shorts views over the preceding three months. This combination made it harder for spambots to make money. It pushed people towards more genuine interactions and away from artificially boosting their numbers without adding new members.
New Requirements:
The revised requirements significantly lower the previous bar, bringing it down to 500 subscribers. Additionally, creators need to have either 3,000 watch hours in the previous year or 3 million shorts views in the past 90 days, and they need to have uploaded three times in the public domain in that time frame. The improvements do reduce the requirements, however the huge drop in the required number of shorts views is suspicious.
Potential Implications:
Creators who take their time and put in a lot of study to make high-quality videos may have trouble meeting the three public uploads in 90 days criterion. These artists frequently use crowdfunding platforms like Patreon to keep their projects afloat. Their capacity to earn money from their outstanding material may be hampered by the new eligibility requirements.
The new standards may seem more manageable, but it’s vital to keep in mind that this is just the beginning of a creator’s path to monetisation. If your income is just above or just below the eligibility line, the difference might be as little as $5. However, creators who see rapid development or momentum on their channels may benefit from the possibility of quicker monetisation.
The dramatic drop in the minimum number of shorts views needed to qualify shows YouTube’s increasing focus on this format. YouTube hopes to boost its user base and the number of people creating content by emphasising shorter videos. However, this situation prompts concerns regarding the platform’s fair distribution of shorts and traditional long-form material.
The move by YouTube to change its eligibility rules for creators has been met with a variety of reactions. This lower bar may help some ambitious producers, but it’s cause for concern for those who put in the time and effort to create high-quality, long-form material that they space out over a longer period of time. YouTube’s changing landscape and its ambition to attract a wider audience are both reflected in the platform’s current emphasis on shorts.
Finding YouTube’s sweet spot between user friendliness and commitment to high-quality content is essential as the platform develops further. To keep making interesting and relevant content despite these shifts, creators need to be flexible. Changes to YouTube’s eligibility restrictions will have far-reaching consequences for the future of the platform’s content generation.
There are several ways to monetise your YouTube channel and videos beyond just running advertising, selling items or offering subscriptions to your audience. Click here to learn more.
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